Just for Men© Ultimate Dating Guide

The Just For Men Ultimate Guide to Dating targets men on Match.com seeking dating advice, personal care and fashion tips as well as Just For Men discounts and sweepstakes.

Fueled by a comprehensive media campaign on Match.com, the Ultimate Guide to Dating provided engaging content including exclusive videos from sports legends Walt Frasier and Emmit Smith, interactive fashion advice for different dating environments, mobile integrated ice breaker conversation starters, and other exclusive content designed for the Just For Men target user.